60% of premium phones sold in the world are Apple iPhones

The ambitious value of buying an iPhone gives Apple a significant lead over its rivals. There’s a certain premium-ness associated with Apple and it’s more apparent than ever before. According to a report by Counterpoint Research, Apple definitely dominates the premium phone segment in the world. For the record, a premium phone is classified as any device that costs more than $400 (about more than Rs 32,000). So it’s not that competition is limited, as almost every brand has multiple offers in this segment. The iPhone, however, tops it off in the segment.


iPhone 13 reigns supreme

According to Counterpoint, the iPhone 13 has been the best-selling model worldwide every month since October 2021. That’s quite a revelation, as it means the iPhone 13 has rivaled both Apple’s Pro series since its launch seven months ago. iPhones† The iPhone 13 accounted for 23% of the market share in the premium segment and was ahead of the competition. The iPhone 13 Pro Max and iPhone 13 Pro took 13% and 9% of the market share respectively. The iPhone 13 series has clearly worked wonders for Apple, as 45% of the total premium phones sold at the time were the current generation of iPhones.
Overall, Apple had approximately 60% market share in the premium segment, which is also Apple’s highest share in the premium segment in the first quarter since the first quarter of 2017.
Samsung came in second with 16% market share and saw a slight decline in the segment. Counterpoint mainly attributes this to a delayed launch of the Galaxy S22 series compared to the S21 series launch in 2021. The Galaxy S22 series is doing quite well overall, according to Counterpoint, with the S22 Ultra leading the way. best selling android smartphones in the world.
Xiaomi is gaining ground and remained the third-largest brand in the premium segment for the third consecutive quarter. The fourth and fifth places in the premium segment were taken by Oppo and Vivo.

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