Air India | Star Alliance : As star alliance member, Air India can raise the bar: Jeffrey Goh

Mumbai: Air India, under new owners Tata Group, has the opportunity to improve its products and services to better leverage the opportunities offered by Star Alliance airline memberships and digital add-ons, said the CEO of the global group.

Star Alliance is made up of 26 airlines working together on cross-ticketing, using flight codes and even sharing airport lounges. Air India has been a member since 2015.

“For us, they (Air India) provide a very important network proposition, especially the Indian domestic market and the regions around India,” Jeffrey Goh told ET, speaking on the sidelines of the International Air Transport Association (IATA) annual general meeting. ). ) which was recently held in Doha.

“We have worked very closely with them to help them develop their networking aspirations by encouraging partnerships and of course there is still some way to go to develop some more partnerships within Star Alliance,” he said.

“But at the same time, Air India also has a runway in terms of product and service improvement and being a member of Star Alliance gives them the chance to try and raise the bar for themselves,” he added.

Goh said Tata Sons’ investment “presents a tremendous opportunity for product improvement and uplifting service, bringing Air India to the forefront they deserve given their history, network and market they have.”

The airline-to-automotive conglomerate won a tender last October to acquire the government-owned airline and took over in January. Senior executives at the Tata Group, including chairman N Chandrasekaran, have said there will be a significant emphasis on technology and digitalization at the airline.

“In the short term, it’s about getting the house in order under the new management. There is a lot of work to be done, both in the area of ​​restructuring and getting the basics in order. built and improved to make sure they keep growing in strength and so on,” said Goh.

He said that in the future, Air India passengers may be able to book forward flights operated by its codeshare and interline partners (which can share flight codes and passengers) on its own app. Other products include anonymous check-ins.

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