Apple VR/MR headset tipped for January 2023 launch, says analyst Ming-Chi Kuo

  • Apple could release its first augmented reality headset in January next year.
  • analyst Ming Chi Kuo’ said Apple’s AR/MR will be a game-changer for the headset industry.
  • Apple’s mixed reality headset could cost upwards of $2,000.

Apple will release its augmented reality (AR) mixed reality (MR) headset in January next year as the metaverse buzz picks up steam.

According to Apple analyst Ming-Chi Kuo, the huge potential demand in the Chinese market and “Apple AR/MR, likely to be released in January 2023, will also fuel the continued rapid growth of the headset sector”.

“While Apple has repeatedly reiterated its focus on AR, I believe that Apple AR/MR support from video see-thru can also provide an excellent immersive experience,” predicted Kuo.

“Therefore, the launch of Apple AR/MR will further fuel the demand for immersive gaming/multimedia entertainment,” he added.

Earlier report predicted that Apple could launch its AR/MR headset this year.

Kuo says Apple is a “game-changer for the VR headset industry”.

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Apple is also reportedly planning to launch RealityOS for its headset.

The RealityOS has appeared in a trademark application, “which has not been officially filed by Apple, but it is common for large companies to apply for trademarks under a one-time company”.

The headsets powered by RealityOS will be able to deliver a combination of VR and AR experiences, immersing users in virtual content and layering virtual elements over real environments.

During an interview with Chinese state publication the China Daily this week, Apple CEO Tim cooks said he’s excited about AR.

“I think we’re still in the early stages of how this technology will evolve. I couldn’t be more excited about the opportunities we’ve seen in this space, and stay tuned and you’ll see what we have to offer” , he said.

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