Bentley Launches Genesis NFT, to Create an Exclusive Brand-Consumer Community and Relationship
Bentley Motors, the world’s most sought-after luxury car brand, announces its first venture into the NFT market with a one-time NFT drop on its carbon neutral Polygon network, slated for September 2022 and limited to just 208 units. 208 has special relevance to Bentley, as it represents both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic 1952 R-Type Continental – the car that inspired the modern Bentley car. design DNA.
The Genesis of Bentley NFT will be a unique piece of art created by Bentley Design and will provide unique access and exclusive rewards to holders. Bentley is positioning this first drop to lead a long-term approach to expand and enhance Bentley’s ownership in the Web3 ecosystem.
The Bentley collection is minted on Polygon, an Ethereum scaling platform that brings millions onboarding to Web3. Polygon has recently achieved carbon neutral status and has pledged to become carbon negative by the end of 2022. As a result, all Bentley NFTs will be completely carbon neutral. With a commitment to achieve end-to-end carbon neutrality by 2030, the same year when all Bentley vehicles will be fully electric, it was vital that Bentley’s first venture into Web3 happened in a sustainable way.
Member of the Board of Directors for Sales and Marketing, Alain Favey, comments:
“Bentley customers live their lives online, buying luxury goods with digital currencies and establishing businesses in the Metaverse. We have always engaged our clients where they explore their passions, and today that means having a presence in digital marketplaces and offering NFT resources. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same could happen in the luxury car industry.”
Ryan Wyatt, CEO of Polygon Studios, said: “Polygon is excited to expand our partnerships in the automotive industry by partnering with the most prestigious brand in its industry. Polygon will provide the sustainable, low-cost infrastructure Bentley needs for its entry into Web3. By embracing this new technology, Bentley secures its foothold in the next iteration of the Internet, and this through Polygon’s carbon neutral network will help the automaker on its journey to achieving carbon neutrality by 2030.”
Bentley’s NFT drop will be an integral first step into the web3 space. Bentley will explore other digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications and the use of blockchain technology across the organization. Bentley NFT owners will be treated to exclusive community opportunities, rewards and unique utilities – to be announced soon.
Proceeds from these and future activations will further the brand’s philanthropic efforts. Bentley will accelerate support for students interested in engineering, design and manufacturing, all areas where Bentley needs new talent every year. Bentley also plans to support organizations working towards greater sustainability, particularly in the transportation sector.
The unique pieces of digital art on display at the NFTs will be unveiled after the September drop.