BlueCruise Ford power-up software update transforms F-150, Mustang Mach-E models for hands-free driving

Ford BlueCruise adoption is growing rapidly as 15,000 F-150 and Mach-E customers have received the technology through Ford Power-Up software updates by 2021, with 35,000 more in progress; in conjunction with the factory offering, approximately 66,500 customers now enjoy the hands-free on-highway innovation launched in July 2021

Ford BlueCruise* cruises North America with F-150™, Mustang Mach-E™ and other Ford customers who have covered 10.6 million miles of hands-free highway driving since the technology was introduced in July 2021.

And now Ford Power-Up software updates bring BlueCruise to even more customers who bought vehicles before the technology was launched. Nearly 15,000 F-150 and Mustang Mach-E customers for 2021 have already completed BlueCruise software updates, and a further 35,000 are pending. This is in addition to customers purchasing vehicles with factory equipped BlueCruise, totaling approximately 66,500 customers enjoying hands-free driving on the highway.

“We are rapidly increasing the number of digital vehicles on the road with new services that create ‘always-on’ customer relationships with great software experiences,” said CEO Jim Farley. “BlueCruise is a great example as customers have driven more than 16 million miles hands-free in just one year since we launched the capability and delivered it with a Ford Power-Up software update.”

BlueCruise concludes its first year of Ford Power-Up software updates, demonstrating its transformative ability to improve many computerized vehicle systems — which most other major automakers lack — to regularly improve vehicles and deepen customer relationships. Ford uses anonymized data insights that customers voluntarily share to make BlueCruise even better by refining visuals, sensing and controls for more natural performance.

The pace of BlueCruise hands-free driving on the highway is accelerating as customers have more than doubled their mileage from last month, from 4.5 million miles to 10.6 million miles. This is another example of how Ford is bringing innovation to the masses, not just the few.

Recent BlueCruise data also shows customers driving hands-free on the highways between Dallas and Houston, Salt Lake City and Las Vegas, and Cape Canaveral and Ft. Lauderdale.

“Ford Power-Up technology is the gift that keeps on giving. Ford BlueCruise software updates are a powerful example of this. One day you drive normally and the next you drive hands-free,” said Farid Abdulhadi, program manager, Ford Power-Up Technology. “Ford is helping to lead the mainstream adoption of advanced software update capabilities, similar to how smartphones have changed the world of flip phones.”

The BlueCruise software update highlights a range of new features and improvements – including Mustang Mach-E games, EV charging and driving upgrades as well as F-150 productivity features – that Ford has introduced in its first year since the technology’s launch. delivered.

* Available function. Includes a three-year connected service plan with regular map updates, after which purchase is required. Requires FordPass® app and modem activation. The driver assistance functions are additional and do not replace the driver’s attention, judgment and need to control the car. Ford BlueCruise is a hands-free driving feature on the highway. Only remove your hands from the steering wheel when you are in a hands-free blue zone. Always keep an eye on the road and be prepared to regain control of the vehicle. It does not replace safe driving. See the user manual for details and limitations.

SOURCE: Ford

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