Brezza Does Not Need The Vitara Name Anymore: S. Srivastava, Executive Director, Maruti Suzuki

The new subcompact SUV is better equipped to compete with its growing competition

  • The name change is part of the second generation, as the Brezza is now its own brand.

  • It will have sharper styling, new features and an updated powertrain.

  • Added features include a head-up display, sunroof and infotainment system with 9-inch touchscreen.

  • Brezza will get the latest 1.5-litre petrol engine with a 5-speed manual transmission and a new 6-speed AT.

  • New Brezza is expected to charge a premium for its updates.

The official launch and unveiling of the successor to the Maruti Vitara Brezza is approaching, and the automaker has since revealed that it will be dropping the Vitara part of the name. The new subcompact SUV will therefore be known as the Maruti Suzuki Brezza.

maruti vitara brezza 2022

Also Read: 2022 Maruti Brezza Bookings Begin Before June 30 Launch

While interacting with Shashank Srivastava, Executive Director of Sales and Marketing at Maruti Suzuki India, he explained: “We are pleased that it is now the Brezza name itself, that brand has much greater traction and therefore it is not required, if I can say, wad of that Vitara.”

The Vitara nickname of course enjoys worldwide recognition as a tough SUV from Suzuki, well before the Brezza was introduced in India in 2016. At the time, the automaker felt the need to combine the two names to give the new SUV a familiar feel. the market.

“Generally speaking, people will not talk about the Vitara Brezza, they will say Brezza. So the consciousness level, the consideration level, the memory levels for the name Brezza are much much higher. And that’s why we decided that Brezza could be a good brand on a stand-alone basis without that Vitara name,” adds Srivastava.

It seems our prediction for Maruti’s reason for dropping the Vitara name from his sub-compact SUV was on the money.

2022 Maruti Brezza

Maruti has already teased some of the new features that will be offered on the new Brezza, such as the sunroof and head-up display. The latter was first seen on the latest Baleno. Other new features expected to debut on the new Brezza based on past observations include the larger 9-inch touchscreen infotainment system, 360-degree camera, wireless charging dock and an updated instrument cluster.

The 2022 Brezza will get Maruti’s latest 1.5-litre naturally aspirated petrol engine. It is the same unit as in the facelifted Ertiga, where it produces 103 hp and 137 Nm while mated to a 5-speed manual transmission. This engine gets the choice of the new 6-speed automatic transmission with torque converter with paddle shifters.

Pricing for the new Maruti Brezza will attract a premium over the outgoing model, whose prices range from Rs 7.84 lakh to Rs 11.49 lakh (ex-showroom, Delhi). It will continue to compete with Hyundai Venue, Tata Nexon, Kia Sonet, Nissan Magnite, Renault Kiger, Mahindra XUV300 and Toyota Urban Cruiser.

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