Bridgestone collaborates with Microsoft to accelerate advanced tire analytics integration across global portfolio of connected tires and mobility solution

Bridgestone will use Microsoft Azure to accelerate its digital transformation and enhance its portfolio of connected tires and mobility solutions worldwide

Bridgestone Corporation (Bridgestone) today announced a partnership with Microsoft to use Microsoft Azure to accelerate development and go-to-market strategies to support Bridgestone’s portfolio of digital transformation and sustainable solutions.

“Since our first announcement of partnership in 2020, Microsoft has been a valuable partner in both our European and US markets,” said Paolo Ferrari, Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas. “We are excited to build on this partnership with an enhanced and expanded offering that enables Bridgestone to develop new innovations worldwide and deliver them quickly to our customers in line with the Bridgestone E8 commitment.”

Advanced and predictive maintenance analytics drive greater productivity and efficiency for customers. By leveraging Azure, Bridgestone can create value for customers, primarily fleet and OEM customers, by integrating advanced tire analytics to better understand tire wear and casing condition, maximize tire renewal and inform when tire maintenance may be required to be. Both companies will continue to use the Microsoft Connected Vehicle Platform to capture and analyze tire data in real time as part of a fully integrated vehicle ecosystem.

“We know that uptime, driver safety and total cost of ownership are paramount for Fleets, for example,” said Ferrari. “The Connected Vehicle Platform allows us to provide insight through each of these lenses, as well as others, by using data directly from the tire to unlock value that would otherwise get stuck.”

Bridgestone will also build new cloud capabilities using Azure that further streamline and modernize the company’s core tire and IT operations, including workplace productivity. Bridgestone will use Microsoft solutions to strengthen operational effectiveness and provide greater flexibility and scalability for business tools and platforms. Improved agility in core infrastructure will result in faster expansion of tire-centric solutions to the customer, improved efficiency and collaboration across the enterprise, more robust governance and security, and overall savings in operational costs.

“As the world around us becomes more digital and data-driven, it’s exciting to see how Bridgestone works to bring new solutions and data analytics to their customers,” said Sanjay Ravi, General Manager Automotive Mobility and Transportation at Microsoft. “Our longstanding relationship with Bridgestone has led to many successes and we look forward to supporting their journey in delivering new solutions that result in improvements, fleet management and overall business efficiency.”

The Bridgestone E8 Commitment consists of eight values ​​that Bridgestone is committed to co-create with employees, society, partners and customers to realize a sustainable society. The initiative with Microsoft will help Bridgestone realize its “Efficiency”, “Extension” and “Economy” values.

Since our first collaboration announcement in 2020, Microsoft has been a valuable partner in both our European and US markets. We are excited to build on this partnership with an enhanced and expanded offering that enables Bridgestone to develop new innovations worldwide and deliver them quickly to our customers in line with the Bridgestone E8 commitment.

Paolo Ferrari
Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas

SOURCE: Bridgestone

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