BYD names Sweden and Germany distributor

EV maker BYD has appointed Hedin Mobility Group as ‘Dealer+’ for the distribution and sale of passenger cars in Sweden and Germany.

Dealer+ status grants official distribution, sales and after-sales services to Hedin in both countries.

Hedin will open stores in cities in Sweden and Germany in October, starting with Stockholm. The first German store will also open in October. Customer websites for each market will be launched later this month and information about available models will be announced in September.

The first deliveries are planned for Q4 2022.

“Partnerships, such as the agreement with Hedin Mobility Group, provide the foundation for providing comprehensive services and local support to BYD customers as the brand continues to develop its new energy passenger car business in Europe,” the automaker said in a statement.

Hedin will now recruit dealers from different regions in Germany to sell and service the BYD passenger car brand.

It is one of Europe’s largest private dealer groups, with more than 230 points of sale in eight countries, including Germany, with a “significant dealer footprint” across Scandinavia. In 2021 it sold 125,000 vehicles.

It will sell BYD vehicles in Sweden through its dealer group Hedin Bil and through its newly developed network in Germany.

Michael Shu, CEO and CEO of BYD Europe, said: “We believe the timing is perfect to meet consumer demand for more eco-friendly solutions. Our partnership with the respected Hedin Mobility Group has exciting potential.”

Anders Hedin, owner and CEO of Hedin Mobility Group, added: “This underlines our ambitions to be a leading mobility provider and contribute to the electrification of the European vehicle fleet. The growth of our distribution activities is central to our strategic plans.”

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