Daimler Truck’s FUSO brand celebrates 90th anniversary

Mitsubishi Fuso Truck and Bus Corporation (MFTBC; “FUSO”), the Asian subsidiary of Daimler Truck, celebrates the 90th anniversary of the FUSO brand.

Leinfelden-Echterdingen – Daimler Trucks Asian subsidiary Mitsubishi Fuso Truck and Bus Corporation (MFTBC; “FUSO”) is celebrating the 90th anniversary of the FUSO brand. The origins of the iconic FUSO name date back to May 1932, when Mitsubishi’s first bus, the “B46 type car sharing”, manufactured at the Kobe Shipyard of the former Mitsubishi Shipbuilding, was named FUSO. This name was suggested by an engineer at the shipyard. It originally referred to a large sacred tree and is now used as the name for the hibiscus flower. The 7 meter long bus with 38 seats was equipped with a 7 liter, 6 cylinder and 100 hp petrol engine. In commemoration of the first delivery of the type B46 bus to the Ministry of Railways, FUSO was chosen from the internal proposals for its nickname.

Karl Deppen, President & CEO of Mitsubishi Fuso Truck & Bus Corporation and Head of Daimler Truck Asia: “As we celebrate 90 years of FUSO, we would like to thank our customers, employees and partners for their loyalty and support. This anniversary signifies our stakeholders’ continued confidence in our products, technologies and services. As the automotive sector strives for decarbonisation, we at MFTBC are part of the solution. We showed this commitment with our original all-electric eCanter in 2017 and our next-generation model will bring e-mobility solutions to an even wider range of customers.”

Brief history of the FUSO . brand

After the first vehicle, the nickname FUSO continued to be used for important products such as the 4-ton petrol truck KT1 (1946), Japan’s first large T380 cab truck and Japan’s first minibus, the Rosa (1960). . In line with Japan’s high economic growth in the 1950s – 1970s, the product range soon included a full range of small to large trucks and buses, which played an important role in economic development. MFTBC, the FUSO commercial vehicle manufacturer, was born when Mitsubishi Motors Corporation separated its commercial vehicle division from passenger cars in 2003 and became part of the former Daimler Chrysler company. In 2004, MFTBC joined Daimler Chrysler’s commercial vehicle segment.

FUSO today

Today, FUSO manufactures a full range of commercial vehicles, including light, medium and heavy trucks and buses, and industrial engines for more than 170 markets worldwide. With a workforce of more than 11,000 employees, FUSO is an integral part of the global truck and bus portfolio of Daimler Truck AG (“Daimler Truck”) and a key pillar of the company’s business in the Asian hemisphere. In 2021, FUSO contributed strongly to Daimler Truck’s significant sales growth with total sales of more than 125,000 units, representing more than a quarter of global unit sales.

The legendary FUSO Canter light truck is highly regarded around the world and has top market shares in many countries. More than 4.5 million FUSO Canter have been produced worldwide since its launch in 1963. In 2021, FUSO launched the new generation of the Canter with advanced safety, comfort and design features.

FUSO eCanter – pioneer in zero-emission transport

Daimler Truck’s Asian subsidiary is also regarded as a forerunner in zero-emission transport. In 2017, FUSO introduced the first-generation eCanter, a pioneering all-electric light truck of which more than 350 units are owned by customers in Japan, Europe and North America. In daily transport, these vehicles have already covered more than 4.5 million kilometers locally emission-free. As a result of five years of continuous collaboration with the first eCanter customers in the field of listening and learning, FUSO will soon present the all-new Next Generation eCanter, both in Asia and in Europe. This mass-production model will come with further upgrades in range and safety features, and will be offered with a wide range of variants. More details about the Next Generation eCanter will be presented at the upcoming IAA Transportation 2022 in Hanover (20 – 25.09.).

Market leadership in key markets

FUSO plays a vital role for Daimler Truck in some of the key commercial vehicle markets in Asia. In Indonesia, for example, FUSO has held a leading position for more than five decades with a market share of 46.7% in 2021. In Taiwan, FUSO has a market share of approximately 33.6% – a market leader for more than 30 years. FUSO also took the number one spot in New Zealand, where recovering demand, a growing dealer network and an infusion of new models contributed to a market share of 19.7% last year. But FUSO is also a success story on European roads. In the EU30 market area, FUSO recorded the highest sales volume in ten years and claimed the largest market share in the light truck segment up to 10 tons, at 37.1%.

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