The long-awaited Ek Villain returns directed by Mohit Suri got off to a good start at the box office. Early estimates say the film is in the range of € 6.80 to 7.40 crores on the opening day, with the occupancy per show increasing. The morning start indicated a start of Rs. 6 crores, but with the massive crowd boarding from noon, the opening day collection has risen in the range of Rs. 7 million dollars. After the release of the trailer, the industry was expecting an opening close to Rs 9 to 10 crore.
Of Ek Villain returns, the further you go from the subways, the better the occupancy. The formula of thriller with intimacy and music, got the masses on board on the opening day. The brand of Ek Villain also has an audience on board the film, as the audience of the first day saw the youth step outside in abundance. There is also a loyal audience aka. one-sided lovers for such love stories and they too have gone to the cinemas for Ek Villain returns.
The trend through the weekend will give us an indication of the public’s word of mouth. From this start, the film has a shot clocking in at a weekend of Rs. 25 crore with even a normal trend of 10% jump per day. From there, if it manages to double over its lifespan, it will eventually be in a position much better than 99% of Hindi releases this year.
Earn Rs. 50 crores in its lifetime will be a fair result for the names involved in the star cast, and that would also mean more business than the total total of the last 3 John Abraham releases – Mumbai Saga, Satyameva Jayate 2 and Attack. But it is still a long way and every day is a step closer. Saturday and Sunday give us an idea of where the film is headed. A flat trend would be dangerous on Monday, but an upward swing through the weekend will give the film a platform to trend until the release of Laal Singh Chaddha and Raksha Bandhan on August 11
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