Ford launches technician training programs in three new locations, expands curriculum to add BEV courses

Three new Automotive Student Service Educational Training (ASSET) programs launch at select community colleges and technical schools across the country

Ford is expanding the curriculum and adding locations to its premium training program designed to add more specially trained automotive technicians to a burgeoning field that now includes electric vehicles.

The initiative, known as Automotive Student Service Educational Training (ASSET), is a collaboration between Ford Motor Company, Ford and Lincoln dealers, and select community colleges and technical schools. The program provides Ford and Lincoln dealers and their customers with technicians highly trained in Ford service technologies, diagnostics and repair methods.

Three new Automotive Student Service Educational Training (ASSET) programs are starting this year at the following community colleges:

  • Pima Community College, Tucson, Arizona
  • Wake Technical College, Raleigh, NC
  • Gwinnett Technical College, Lawrenceville, Georgia

ASSET will also incorporate the Ford EV curriculum, including courses on high voltage system safety, hybrid vehicle components and operation, electric vehicle (BEV) components and operation, and an introduction to high voltage battery service, as well as a Ford instructor-led class on the use and operation of the diagnosis of hybrid and electric vehicles. Ford has delivered 25 PHEV or BEV vehicles to ASSET locations, providing students with hands-on training.

“The ASSET program puts these children in the classroom and then in the stable to apply it. If I get those two at the same time, a dealer will hold the technician better and give the student a better understanding of the information,” said Josh Fichter, General Manager, Five Star Ford in North Richland Hills, Texas. Fichter adds, “It also breeds loyalty, because if you don’t proactively grow your own technicians now, you’re entering a world of pain.”

Ford is also adding a Mobile Service Technician certification to the ASSET curriculum. This program is a student sponsored pathway at one of more than 300 dealers in the US that currently operate Mobile Service Fleets. The Mobile Service Technician Certification Pathway improves students’ skills in maintenance and light repair early in the program timeline, on their way to becoming more comfortable with major repairs, working towards an A-Level Technician and ASSET graduate .

“My experience with ASSET was great,” said Josh Lilley, an ASSET student at Five Star Ford in Dallas, Texas. “For as long as I can remember, I’ve been tinkering with my father’s first-generation Bronco. I would wholeheartedly recommend this to anyone pursuing a dealer car career. It’s such a great program especially if you don’t know anything they will sit you down and help you develop those skills. I learned a lot more than I ever thought I would need or know.”

Over a two-year period, an ASSET student can earn up to 100% of Ford Service Technician Specialty Training (STST) credentials, earn an associate degree in Automotive Technology, and have one year of work experience at a Ford or Lincoln dealership. ASSET graduates can also earn Ford’s High Voltage Systems certification, in addition to the 12 certifications the program already offers.


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