Ford takes next step in its transformation; picks Valencia plant best positioned to produce vehicles based on next-generation electric vehicle architecture
Ford in Europe today announced another significant step towards an all-electric future, confirming that it has chosen its plant in Valencia, Spain, as the preferred location for assembling vehicles based on an electric vehicle architecture of the following generation. Pending product approval, the Valencia plant could produce groundbreaking electric and connected vehicles later this decade.
Ford is also moving forward with a $2 billion conversion of its operation in Cologne, Germany, to begin production of electric passenger cars from 2023. Ford’s European strategy calls for an exciting range of electric vehicles, including a electric version of the popular Ford Puma and extend its leadership position in the commercial segment with electric Ford Pro vehicles and connected services. By 2026, Ford aims to sell 600,000 electric vehicles annually in Europe.
“We are committed to building a vibrant, sustainable business in Europe as part of our Ford+ plan, and that requires focus and making tough choices,” said Jim Farley, Ford president and CEO. “The European automotive industry is extremely competitive, and to thrive and grow we can never settle for less than incredibly good products, a wonderful customer experience, ultra-sleek operations and a talented and motivated team.”
Electric vehicle sales across the continent continue to grow rapidly (up 65% to 2.3 million in 2021.)1) and the European Parliament voted earlier this month to introduce new CO2 targets for light vehicles, including a requirement that new sales must be 100% zero-emission vehicles by 2035.
“We are accelerating our transformation in Europe, rethinking how we do business and building a future where great vehicles and a relentless focus on customer experience go hand in hand with protecting our planet,” said Stuart Rowley, Ford of Europe president and chief executive executive officer of Ford of Europe. transformation and quality officer, Ford Motor Company.
“By bringing our all-new electric vehicle architecture to Valencia, we can build a profitable business in Europe, secure high-quality employment and expand Ford’s offering.
of high-performance electric, high-performance, fully connected vehicles that meet the demands of our European customers.
The decision announced today followed the conclusion of extensive consultations with teams in Valencia, Spain and Saarlouis, Germany. Ford’s Saarlouis plant will continue to produce the Ford Focus passenger car, while the company is also evaluating options for future location concepts.
Ford reiterates its commitment to Germany
Ford also today reiterated its commitment to Germany as the headquarters of its European Model e business and the site of its first domestic European electric vehicle production. Cologne’s state-of-the-art electrification center will go into production at the end of 2023.
“Ford invests heavily in electric vehicle production in Germany, and we are committed to the country as our headquarters in Europe,” said Rowley. “We look forward to continuing this work with our partners in Germany and across the region. To secure a new product in Europe, we need winning product designs, excellent technology and engineering, optimized sourcing and an evolution of our industrial operations to ensure they are fully geared towards an electrified world.”
Next-generation architecture a critical part of Ford’s all-electric future in Europe
The next-generation architecture is a critical step in Ford’s transformation in Europe to realize an all-electric future and build a thriving business, while making a positive contribution to society and reducing emissions in line with the Paris climate agreement.
Ford’s plans for an all-electric future in Europe support the company’s global goal of 2 million+ annual EV production by 2026 and a 10% adjusted EBIT margin by 2026.
 International Energy Agency Global EV Outlook 2022, May 2022