FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced that Dean Stoneley would become the company’s new CEO and member of its board of directors. He succeeds Matt VanDyke, who has resigned to pursue outside interests.
In his new role, Stoneley would lead the team responsible for bringing the worlds of digital, data and technology together to deliver marketing and advertising products to Ford and Lincoln dealers.
Stoneley most recently served as General Manager, North America Truck at Ford. During his tenure, the F-Series remained the best-selling truck in America for the 45th consecutive year. Stoneley also launched the Maverick, a truck that revives a 1970s car nameplate.
Previously, Stoneley was president and CEO of the Ford Motor Company of Canada, where Ford is the flagship brand. During his tenure, Stoneley worked closely with the Canadian government and the Unifor union to secure the Oakville Assembly Complex as the BEV manufacturing site for the company.
Stoneley’s background at Ford was primarily marketing, where he held key positions in the US, Canada, South Africa and Asia-Pacific. While based in China, Stoneley served as vice president and director of marketing for a new joint venture with ChangAn Ford, responsible for marketing, sales and service of Ford vehicles in China.