ICC explains why it can’t employ e-auction


The men's tender consists of four T20 World Cups (2024, 26, 28 and 30), two Champions Trophies (in 2025 and 29) and two World Cups (in 2027 and 31)

The men’s entry consists of four T20 World Cups (2024, 26, 28 and 30), two Champions Trophies (in 2025 and 29) and two World Cups (in 2027 and 31) © Getty

The International Cricket Council (ICC) has said the complexity of its media rights tender does not allow for an e-auction, a process that gained widespread praise for its transparency when the Board of Control for Cricket in India (BCCI) used it for the sale. of the IPL rights recently. It has also announced that the locations for the worldwide women’s competitions will be announced in a month’s time.

The ICC launched the tender on Monday (June 20) for its rights for the Indian territory alone for four and eight years (2024-31) and suspicions have arisen in the Indian market that the closed and sealed bidding method used used by the ICC is not transparent enough.

“It would be wrong to say there is no transparency,” ICC Chief Commercial Officer Anurag Dahiya said Tuesday (June 21). “We don’t clearly use the e-auction because we have a complicated set of rights available. We invite sealed bids, a method we’ve used in the past. It’s not a single area and set of rights. We have different combinations.”

The ICC package calls on broadcasters to claim linear and digital rights for four and eight years and above all provides for a composite provision, something the BCCI had avoided. In addition, the ICC is pursuing separate bids for women’s rights for four years.

“We sell men’s and women’s rights separately and test the market for four and eight years. And then there’s the packaging of digital and TV. An e-auction is too complicated to handle all that. That’s why we are with a sealed bidding method It’s not unusual what we’re doing,” Dahiya said as ICC CEO Geoff Allardice stated that the venues for the women’s events will be announced at the annual conference next month.

“The women’s package is available for four years and we plan to announce the host countries at the annual conference in July, in a month’s time,” said Allardice, adding: “The unbundling of women’s rights is a natural progression due to the emergence of events. It has gained profile.”

Women’s events include T20 World Cup in September 2024-October, U19 T20 World Cup in January 2025, World Cup in November 2025, T20 World Cup in June 2026, U19 T20 World Cup in January 2027 and T20 Champions Trophy in 2027 February.

The men’s tender includes four T20 World Cups (2024, 26, 28 and 30), two Champions Trophies (in 2025 and 29) and two World Cups (in 2027 and 31). There are also four World Test Championship finals (in 2025, 27, 29 and 31) in addition to four Under 19 World Cups (in 2024, 26, 28, 30).

The ICC said it hopes to complete sales in the core regions by the end of the year. “We will go to UK, US and South Africa and then Australia-New Zealand. We will approach the other areas like Sri Lanka, Bangladesh, Pakistan, Middle East and so on later. These markets don’t like doing business far in advance,” said Sunil Manoharan, ICC vice president – media rights.

Dahiya explained why it decided, as in the past, not to launch a global composite bid for all regions. “Our philosophy has been to have direct contact with the broadcasters who have served our fans. To do that we thought this was the best way to watch area by area.”

The ICC has not set a base price. Bids must be submitted by August 22. The successful bidders will be announced in the first week of September.


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