Lamborghini Urus achieves a new production record

Automobili Lamborghini adds a new record to its list with its Super SUV Urus, as the best-selling model ever in the shortest possible time. Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The twenty thousandth Urus, in Viola Mithras with black brake calipers and panoramic roof, comes off the line today, destined for a customer in Azerbaijan.

The Urus has been the catalyst for doubling the operating volumes and size of the Sant’Agata Bolognese plant. He has won numerous awards and accolades and is the protagonist of “Unlock any Road” in events around the world, from the highest roads to the most extreme off-road environments. It is estimated that the Urus in possession of all over the world traveled a total of more than 360 million kilometers.

“From the moment we first showcased the Urus concept at the Beijing Motor Show in 2012, to its market debut in 2018, and since then, every year the Urus has proven its immediate and ongoing appeal as a true Lamborghini, born of our supersport heritage and the ‘ the world’s first Super SUV, the LM 002,” said Stephan Winkelmann, chairman and CEO of Automobili Lamborghini. “The Urus perfectly complements our supersport models, offering a luxurious and powerful everyday ride for those who identify with our authentic Italian brand.”

Around the world through a story of records and adventures

Following its December 2017 launch, the Urus was introduced to customers on a Spring 2018 world tour covering: 114 cities in just four monthswith over 70% of first orders collected from newcomers to the brand.

With six driving modes for Strada, Sport and Corsa, as well as off-road, sand and snow, Urus’ reputation for “Unlock any Road” has taken the Super SUV on a new path. high speed record for ice driving on Baikal Russia .more and scale the world’s highest drivable road: India’s Umling La pass at 19,300ft.

Urus tours have covered 6,500 km across Japan; explored the Icelandic rock landscapes; excelled at ice and snow trails in Lamborghini Accademia events; visited the most exclusive destinations of beautiful Sardinia; and climbed Italian mountains to visit Christmas markets. A fleet of Urus showed their prowess on the sand on the beach of Nazare in Portugal, while champion windsurfer Alessandro Marcianò took to the waves; Urus followed Italian paragliding champion Aaron Durogati on and off the road as he competed in the Red Bull X-Alps race in the Italian mountains.

Ad Personam Customization: Reflect customers’ personalities through colors

The most popular Ad Personam exterior colors on Urus are Grigio Telesto, Blu Cepheus and Viola Pasifae. The appeal of the Graphite and Pearl capsules also attracted Lamborghini customers to the Nero Noctis Matt (Graphite) and Arancio Borealis (Pearl) colors.

These five Ad Personam exterior colors have become a favorite and showcase the diverse personalities and identities of Urus and their owners.

Doubling the production location; Production 4.0; hired more than 500 employees in less than four years

Automobili Lamborghini’s headquarters in Sant’Agata Bolognese has grown exponentially with the arrival of Urus: the factory doubled from 80,000 to 160,000 square meters and established Lamborghini Manufacturing 4.0: an innovative approach to manufacturing technologies to support assembly line workers. From 2015 to 2018, more than 500 permanent new employees were hired to support the Urus project. The Urus paint shop was opened in 2019 and since 2020 the Urus supply chain has become more sustainable by replacing the transport of the Urus bodies by truck with the train and reducing CO2 emissions by 85%.

The V8 turbo that combines the soul of a super sports car with the functionality of an SUV

The Lamborghini Urus has a 4.0 liter twin-turbocharged V8 engine that produces 650 hp (478 kW) at 6000 rpm (max. 6800 rpm) and 850 Nm of torque at 2250 rpm. With 162.7 hp/litre, it has one of the highest specific powers in its class, as well as the best weight-to-power ratio of 3.38 kg/hp. By combining four-wheel drive and four-wheel steering, the Urus accelerates from 0-100 km in 3.6 seconds (0-200 km/h in 12.8 seconds) and a top speed of 305 km/h.

SOURCE: Lamborghinic

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