Media rights: USA is the next destination for ICC

US AND MEDIA RIGHTS

The International Cricket Council has its sights set on the US market and some of its top officials are set to leave for the US this weekend

The International Cricket Council has set its sights on the US market and some of its top officials are set to leave for the US this weekend © Getty

The International Cricket Council (ICC) has set its sights on the US market and some of its top officials are set to fly to the US this weekend to negotiate with the potential future broadcasters in the US market. The US is considered the third largest cricket market in the world after India and the UK.

Anurag Dahiya, chief commercial officer, and Sunil Manoharan, vice president – media rights, will stop in New York, San Francisco and Connecticut to meet with US broadcasters, primarily executives from NBC, ESPN, CBS, Amazon , Viacom and Willow TV.

It may not be incorrect to say that the ICC officials will spend a lot of time with the executives of the NBC, one of the largest media networks in the US. Now that the ICC is focused on competing in the Los Angeles Olympics in 2028, it could court the National Broadcasting Company, headquartered in New York, which is also the Olympic broadcaster in the US. How the NBC will react to a cricket property is a point of curiosity.

However, it does not mean that attempts will not be made to win over other major networks. Dahiya and Manoharan will even fly to Connecticut to meet the officials of ESPN, one of the largest sports broadcasters in the world. Willow TV officials will meet the ICC director in New York. Willow TV, like Cricbuzz, is part of Times Internet that recently won the IPL media rights of the two territories of the Rest of the World package, including the US.

In San Francisco, they will meet American Cricket Enterprises (ACE), the commercial arm of the American cricketer that runs the T20 matches and owns the rights to run them in the US.

The ICC, which recently launched the tender for the India rights (for the 2024-31 cycle), has decided to sell the property territory this time and is expected to announce the US tender next. It has announced that the process of the Indian rights will be completed in September and the sale of the US rights is expected to be completed in October. By the end of the year, the ICC hopes to cover all major cricket regions, including Australia-New Zealand and South Africa.

A key feature of the new ICC tender is that it offers bidders the option to purchase the rights for four and eight years, both TV and digital rights separately and with one composite bid. The ICC has also unbundled the rights of men and women.

Cricbuzz

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