Messi’s good business for PSG

Wchicken Lionel Messi called Paris Saint-Germain, on the same summer day that… Joan Laporta left him stranded in the famous meeting in which the… Barcelona president withdrew and broke the renewal pact, in the offices of the French club on Avenue Emila Zola in Boulogne asked for some time.

The accounts no longer counted on making room for Leo and his wage bill, which amounted to 40 million euros net this first season, and asked for some time because the operation had to be investigated.

PSG took the plunge and signed Messi. The directors’ accounts calculated that Leo’s arrival would bring in enough revenue from image rights, marketing and stadium operation not to affect the club’s finances.

That theory has proved correct, as Nasser al Khelaifi told MARCA. The goal now with the renewal of Kylian Mbappé, who shares the image rights with the club, is to further improve the income from all these concepts.

More and better contracts with sponsors

The truth is that Leo’s arrival brought 10 new sponsorship deals and, as director of this part of the club, Marc Armstrongalso noted that, in addition to the appeal, the deals were for more money than they could have been without the Argentinian.

“We’ve definitely seen growth in areas where we were able to reach agreements of between 3 and 5 million and now they are between 5 and 8 million, so the impact is significant,” he explains.

Sales of this concept are estimated to have grown by 13% and brands such as Dior, Gorillas, Crypto.com, Autohero, GOAT, Smart Good Things, Infinity Sports Water, Geekvape, PlayBetR, Volt and Big Cola participated PSGsponsor list.

As for cryptocurrencies, which are currently suffering, the value of PSG‘s coin doubled when it was revealed they were signing Messi, who is collecting part of his wages in fantokens.

“We made a deal with a cryptocurrency before signing Messi and in the weeks that followed, the price skyrocketed as people showed more interest in jumping on board,” Armstrong added.

All these factors combined have resulted in the club’s revenue exceeding 300 million for the first time in its history this season.

Shirt sales, another record

Another area where PSG has grown exponentially with the advent of Messi is in shirt sales.

The club has already entered another dimension with the arrival of Neymar and the development of Mbappebut Messi took things to a whole new level.

The number 30 allowed the club to match the club’s turnover of the 2020/21 season in merchandising (41 million euros) in the middle of the campaign.

For the first time, more than a million shirts were sold, 60% of which were number 30 from La Pulga, Manchester United as the club that sold the most shirts worldwide last season, thanks in part to the agreement with the Jordan brand.

Of MessiWith the arrival of the club, the club has moved its official store on the Champs-Elysees to double its floor space and increase its turnover in lifestyle products as well.

“Demand has grown by 30-40% and what can really slow it down is supply. When a signing of this size happens, [Cristiano] Ronaldo to [Manchester] For example, United might think he’s going to get paid by selling shirts, but that’s not the case. You cannot produce many extra shirts”, Armstrong explained to MARCA.

“The agreement is set to guarantee very important minimums, but we cannot meet the demand for Messi shirts. We have reached the ceiling. No one can meet that demand.”

“We already sell a lot of jerseys, maybe more than any other team in the world for a single player, and that takes us to the next level.

“We have a high demand for lifestyle products, sales with the Jordan brand are huge, but the demand grows even more if you are a player like Messi† †

Messi’s impact on social

MessiHis arrival also had a huge impact on the club’s social networks as soon as his arrival was announced.

After confirmation of the signing, the club gained 15 million followers across all platforms and crossed the 150 million mark for the first time.

“We won an average of 1.4 million per week and were the first club to reach 10 and 20 million followers on TikTok or the top French brand on Instagram,” Armstrong adds.

Stadium revenues rise

MessiIts arrival has also led to a significant increase in ticket revenue and the club has since increased its waiting list Messi‘s arrival, while legal resale of tickets, through a platform operated by the club itself on its website, has skyrocketed.

“We are now sold out at every game, with record revenues among European clubs per seat, with eight times as many fans without tickets or VIP, so it has clearly been a turning point.” armston said.

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