Meta CEO Mark Zuckerberg announced today that the company is launching a digital designer clothing store, the “Meta Avatars Store.” Zuckerberg made the announcement during an Instagram Live with Instagram vice president of fashion partnerships Eva Chen.
It’s not known how much people are actually willing to spend on dressing their avatars in designer clothes, but Zuckerberg sees the new fashion clothing options as a way for users to express themselves through their avatars.
The new virtual store will launch on Facebook, Instagram and Messenger and will allow users to purchase digital clothing for their avatars. The store begins its rollout next week and will initially offer digital outfits from Balenciaga, Prada and Thom Browne. Meta has not revealed pricing information for these digital outfits. It’s worth noting that the free clothing options for Meta avatars will still remain available.
Zuckerberg said Meta plans to turn the store into an open marketplace where developers can make and sell clothing.
“We’re launching our Avatars Store on Facebook, Instagram and Messenger so you can buy digital clothing to style your avatar,” Zuckerberg said in a statement. “Digital goods will be an important means of expression in the metaverse and a major engine of the creative economy. I’m excited to add more brands and bring this to VR soon.”
The Meta Avatars Store will roll out next week in the United States, Canada, Thailand and Mexico. The company plans to introduce new brands for the store soon.
Today’s announcement comes after Meta has worked to improve its avatars while continuing to invest in building the metaverse. Earlier this year, Meta brought its 3D avatars to Instagram and rolled out updated avatars to Facebook and Messenger. The update brought more expressions, faces, skin tones and accessibility devices to avatars. The company now also allows users to bring the same avatar across all Meta platforms, including VR.