New Peugeot 408 : A new breed of Peugeot, a dynamic fastback, unexpected from every angle

The new Peugeot 408 is unexpected because it is different. It is the first of its kind, both in the history of the brand itself and in the car market as a whole

The new Peugeot 408 is unexpected because it is different. It is the first of its kind, both in the history of the brand itself and in the car market as a whole. With the new 408, Peugeot is demonstrating the creativity of its teams by offering a new fastback silhouette at the top of the C-segment. This new generation Peugeot offers a feline look and unique allure, engineering excellence focused on efficiency and intelligent electrification, as well as the emotions offered by advanced technologies focused on driving pleasure and instinctive use.

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TO TEMPT† The Peugeot 408 stands out in the first place for its dynamic fastback silhouette and its unmistakable style, but also for the extent to which it breaks through. His feline demeanor is typical of the brand’s models. Its lines are sharp, the grille is the same color as the body and matches the front end perfectly, and it proudly shows off the new Peugeot emblem with a lion’s head. The inverted cutout in the rear bumper is unexpected, while the profile takes on a strong appearance. The new Peugeot 408 stands firmly on wheels with a diameter of 720 mm and the iconic 20-inch rims have a disturbing geometric design. At the front, the fang-shaped light signature integrates the 408 perfectly into the Peugeot family, as does the three-claw LED lighting at the rear.

Measuring 4.69m in length, based on a long wheelbase of 2.79m, the new Peugeot 408 has a remarkably spacious second row of seats, with 188mm of legroom. The luggage compartment is also generously sized, with a capacity of 536 litres, which can be increased to 1,611 liters once the rear seats are folded down. The new Peugeot 408 is 1.48 m high with a slim and sleek silhouette. This improves aerodynamic efficiency

EMOTION. For both driver and passengers, the Peugeot 408 offers the latest generation of the Peugeot i-Cockpit®, immediately recognizable by its compact steering wheel focused on driving pleasure and controlled agility.

In the cockpit, the emphasis is on quality and connectivity, with the very latest technologies to make the driving and travel experience more intuitive and satisfying.

EXCELLENCE. Powered by 6 cameras and 9 radars, the driver assistance systems provide peace of mind and safety. They contain:

  • Adaptive Cruise Control with Stop and Go function,
  • Night vision, which warns of animals, pedestrians or cyclists in front of them before they appear in the high beam,
  • Blind spot monitoring at a great distance (75 meters),
  • Rear Traffic Alert, which warns of possible danger when reversing.

The engine range that powers the Peugeot 408 includes two rechargeable hybrid versions with 180 and 225 hp and a petrol version with 130 hp. All three are mated to an 8-speed EAT8 automatic gearbox. A fully electric version will follow a few months later.

Efficiency was a major focus for the designers of the Peugeot 408, as the combination of efforts in aerodynamics, weight reduction (from 1396 kg) and low-emission engines mean that the vehicle can now boast a remarkably low average energy consumption (under homologation ), both for the hybrids and for the 130 hp petrol version.

The new Peugeot 408 will be launched in early 2023. A car with global ambitions, produced first in Mulhouse, France, for the European market and shortly afterwards at the Chengdu plant in China for the local market.

“At Peugeot, we believe that life is better with allure. With its unique look, innovative fastback silhouette and unbridled elegance, the new 408 is the perfect expression of the philosophy and inventiveness of the Peugeot brand,” said Linda Jackson, CEO of the Peugeot brand. “Unexpected from every angle, the new Peugeot 408 is designed for lovers of cars and life, who want to break free from the traditional while looking for responsible fun. It embodies Peugeot’s exacting technological standards – controlled efficiency and a very high-level digital experience – as well as the intense emotions of instinctive driving pleasure.”

SOURCE: Peugeot

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