Nothing Phone (1) will be available by invitation only. Nothing has been announced, citing “limited” deliveries. Starting today, June 24 to June 30, those interested in getting their hands on its debut smartphone early can join the waiting list to pre-order Phone (1) before it goes on sale. The phone (1) will be officially launched on July 12 and it will be available from Flipkart in India.
Those wishing to get early access to the phone (1) can now register for a pre-order pass by going to https://in.nothing.tech/. Since Flipkart is the official phone sales partner in India, it is suggested that you use the same email address to register for Phone (1). You will then be placed on a waiting list. Nothing says you can rank higher by referring your friends and family.
Once you get the invite in your inbox, you need to go to Flipkart and secure your place to pre-order Phone (1) by paying a token amount of Rs 2,000. This is refundable. Doing so also unlocks a “phone special offer (1) accessory and exclusive pre-order offers”, adds nothing.
After the launch of Phone (1) on July 12, starting at 9 PM, you can select and pay for the memory variant of Phone (1) that you want to buy from Flipkart. The token amount of Rs 2,000 will be deducted from the final prize. The exact shipping date is unknown at the time of writing, but presumably those who pre-ordered the phone, via the waiting list, should receive it early.
If all of this sounds familiar to you, you’re not alone. All of this is a page straight from OnePlus’ book, which isn’t too surprising given that Nothing, after all, is headed up by Carl Pei, a man known for his marketing genius and keen skills in hype about unannounced products. Nothing calls the phone (1) its most important product to date, a product that competes not against OnePlus, but against Apple and the iPhone. Whether it lives up to the hype remains to be seen. Stay tuned for more.