Porsche wants to expand its activities in the eBike segment. To this end, two joint ventures founded by Porsche and the Dutch company Ponooc Investment BV start today
Porsche wants to expand its activities in the eBike segment. To this end, two joint ventures founded by Porsche and the Dutch company Ponooc Investment BV were launched today.
Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop electric drive systems for two-wheelers. These include motors, batteries and the necessary software architecture for connectivity solutions. Stuttgart-based P2 eBike GmbH – powered by Porsche plans to use these drive systems to launch a new generation of Porsche eBikes from the middle of this decade.
The importance of this joint project for Porsche and Ponooc is apparent from the appointment of the management team. Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co. KG, takes over as chairman of the board of Porsche eBike Performance GmbH. His counterpart at P2 eBike GmbH is Moritz Failenschmid, who is also the director of Focus Bikes.
“We see great potential for Porsche in the eBike segment. That is why we are consistently expanding our activities in this area,” says Lutz Meschke, Vice-Chairman of the Executive Board of Porsche AG and member of the Executive Board for Finance and IT. “Jan Becker and Moritz Failenschmid are proven experts when it comes to establishing and developing forward-looking and customer-oriented companies. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is typical of Porsche, it is all about developing products that inspire people through intelligent design, advanced technology and outstanding performance.”
eBike drive systems under the Porsche brand
In addition to compact drive systems from Fazua, Porsche eBike Performance GmbH will develop and produce particularly powerful eBike drive systems under the Porsche brand name. Both product categories will be distributed to eBike manufacturers worldwide in the future, with the newly established joint venture acting as a technology partner. The electric drive systems will be used in Porsche eBikes as well as in the products of other brands.
In recent months, Porsche has taken stakes in several companies in the eBike segment. In addition to the Croatian eBike brand Greyp, these include Fazua. In June, Porsche increased its stake in the company from 20 to 100 percent. Fazua, based in Munich, is known among experts as the founder of ‘light’ eBikes. It is now being merged into Porsche eBike Performance GmbH.
Porsche eBike Sport and Porsche eBike Cross
Independent of the joint venture activities, Porsche will continue to work with its regular partner Rotwild on its current eBike models. In March 2021, the company launched its interpretation of exclusive electric bicycles with the Porsche eBike Sport and the Porsche eBike Cross.
In addition, Porsche Digital GmbH offers a platform for digital services related to bicycles under the Cyklær brand. This project gives a glimpse of how much innovative power the new joint ventures contain: together with Fazua and Greyp, the multi-award winning Cyklær Bike has been developed.