Snapchat+ explained: Subscription prices, features, services, and more

Snapchat+ explained: subscription pricing, features, services and more

June 19, 2022, 3:19 PM
2 minutes reading

Snapchat+ explained: subscription pricing, features, services and more
Snapchat+ subscriptions should start at €4.59 (about Rs. 370) (Photo credit: TechCrunch)

Instant messaging app Snapchat is testing a paid subscription service known as Snapchat+.

It gives users early access to experimental features like seeing their friend’s whereabouts in the last 24 hours and custom Snapchat icons, among others.

The exact nature of the service and details about the launch have not yet been disclosed. However, a one-month subscription costs €4.59 (approximately Rs. 370).

Why does this story matter?

  • Snapchat is one of the world’s fastest growing messaging apps and is looking to increase its revenue at the same rate.
  • For years it relied on advertising money and partnerships for growth, but now it seems more lucrative to ask users to pay for premium features.
  • Snapchat is not alone in taking such steps. Apps like Twitter, Telegram, and Google Photos also offer paid plans.

What special features can Snapchat+ offer?

According to app researcher Alessandro Paluzzi, Snapchat+ will offer many exclusive features.

They include pinning a friend as a “#1 BFF” so you can quickly chat with them and display a badge on your profile.

Users can also access exclusive Snapchat icons, see their friends’ whereabouts in the last 24 hours, and see how many people have re-watched their stories.

“I’m excited to share pre-release features with our subscribers”

Snapchat has confirmed via a statement that internal testing of a subscription service is underway.

“We are conducting early internal testing of Snapchat Plus, a new subscription service for Snapchatters.”

“We are excited about the potential to share exclusive, experimental and pre-release features with our subscribers and learn more about how we can best serve our community,” the company said.

How much does the subscription cost?

Snapchat+ should cost €4.59 (about Rs. 370) for a one-month subscription, while a six-month subscription costs €24.99 (about Rs. 2,000). Finally, the one-year package is said to cost €45.99 (about Rs. 3,700).

The brand could also reportedly offer a one-week free trial. Payments will be linked to the user’s Google Play Store account and the service will automatically renew unless canceled.

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