Sneakerheads, Philips Has Launched A One-Of-A-Kind Sneaker Cleaner In India To Make Shoe Care Easier

Home appliance brand Philips has launched a new product that will cater to the rising number of sneakerheads in the country. Taking advantage of the boom of sneaker culture in India, Philips has launched a new sneaker cleaner called GCA1000/60, which is the first of its kind to ship from the brand.

The Philips Sneaker Cleaner GCA1000/60 has been launched at a price of Rs 2,595 in India and comes with a two-year warranty. The product is exclusively for sale in the Philips Domestic Appliances e-store

The Philips Sneaker Cleaner GCA1000/60 runs at 500 RPM and comes with IPX5 water resistance. The device has a 6V efficient 4 X AA battery with a run time of 80 minutes. The sneaker cleaner weighs 0.35 kg and is cordless, so you can easily take it with you. The cleaner automates the rubbing and scrubbing of sneakers and comes with three different brushes.

The Soft Brush is for multi-purpose use, ideal for mesh and canvas, the hard brush for thorough cleaning of hard surfaces such as textured rubber or shoe soles and the Soft Sponge for delicate materials such as PVC, leather and suede. It also has a water-resistant head that ensures the device stays safe.

“With the increasing popularity of sneaker enthusiasts and the sneakerhead community in India, there is a growing need for solutions that help consumers easily preserve the lifecycle of their shoes, which they consider collectibles. With the new Sneaker Cleaner, Philips Domestic Appliances has introduced a portable device that makes cleaning your sneakers a seamless, hassle-free and affordable experience. So no more spending extra on steaming your shoes or keeping your sneakers packed for fear of dust and creases. The Philips Sneaker Cleaner GCA1000/60 comes with effective bristles and a water-resistant head to give your sneakers a spotless new look, all at the touch of a button,” the company said in a release.

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