Sony Launches Two New Smart TVs in India| Check Price, Features Here

New Delhi: Aiming to expand its smart TV portfolio, Sony India Friday launched two new TVs under the BRAVIA XR OLED A80K series that come with Cognitive Processor XR. The new models are XR-65A80K and XR-77A80K. The XR-65A80K costs Rs 279,990. Meanwhile, the XR-77A80K costs Rs 699,900 respectively. They are now available on both online and offline channels.

The company said in a statement: “The newly launched OLED TV series takes picture and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain and offers complete immersion in an experience that excites and moves you and just feels like the world around us.”

Sony BRAVIA XR OLED A80K Series: Check Model Name, Price

  • XR-65A80K: Rs 279,990
  • XR-77A80K: Rs 699,900


  1. The new BRAVIA XR OLED A80K series is currently available in 77-inch, 65-inch and an additional 55-inch screen size.
  2. It comes with XR 4K upscaling and XR OLED motion technology to enjoy 4K action.
  3. For gamers, it includes a dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone, and Auto Game Mode.
  4. The company said users can create their own home theater with an exceptional visual and audio experience with Dolby Vision, Dolby Atmos, IMAX Enhanced and Netflix Adaptive Calibrated Mode.

(With input from IANS)

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