Tata Motors expects electric vehicle sales to grow significantly in the domestic market in the coming years and is even looking at international markets
In the Indian car market, the EV space continues to grow steadily and Tata Motors is the current leader in this segment. The homegrown car brand currently only has two electric passenger cars in its range – Nexon EV and Tigor EV – both of which are based on the brand’s existing ICE models.
Currently, both Nexon EV and Tigor EV reportedly account for about 20 percent of the total sales of their respective model ranges (ICE + EV). The manufacturer expects EVs to contribute to more than 20 percent of its total PV sales in 2027-2028. In the first quarter of CY2022, electric vehicles accounted for 8 percent of Tata’s total passenger car sales.
Tata Motors plans to have 10 electric cars in its range by 2025. Earlier this year, the manufacturer unveiled two concept EVs – Curvv EV and Avinya – based on the brand’s Generation 2 and Generation 3 platforms, respectively. Tata Avinya is expected to enter production in 2025 and it will be a custom built EV.
On the other hand, Tata Curvv will be introduced as an EV first, probably around early 2024, with the ICE version (probably with both petrol and diesel engine options) to follow later. There will be differences in architecture between the EV and ICE versions, each optimized for their respective powertrain.
Other than that, Tata is also expected to launch EVs based on Altroz and Punch. Both vehicles are built on the brand’s ALFA platform and their EV versions will be positioned as entry-level electric cars. The brand is likely to introduce one or two electric vehicles with a price tag of less than 10 rupees, to increase the affordability of electric vehicles in the Indian market.
Tata Motors also plans to bring its EV vertical worldwide. The aim is to introduce the Avinya concept in ‘mature markets’ such as Europe and the US. Shailesh Chandra † MD, Tata Passenger Electric Mobility (TPEM) – believes that “in electrification, everyone is on the same page, or a comparable state of maturity. It’s not a decades-old hole unlike in the ICE world†