Tax cuts, nationalism and Amit Shah’s blessings aren’t saving Akshay’s Samrat Prithviraj

CDwivedi’s handraprakash Samrat Prithviraj had it all done: Bollywood star Akshay Kumar in the lead role, tax-exempt status in three states and approval from Home Secretary Amit Shah. Even his blatant attempt to tap into nationalist fervor seems to be failing. Since its release on June 3, collections are down 53 percent. The film earned Rs 39.4 crore on the first day while the total collection is only Rs 44.40 crore.

According to all directions Samrat Prithviraj, which had a budget of Rs 150 crore, is headed for a crash. Despite a good dose of Hinduism, dharm and revisionist history and Akshay Kumar’s accusations that Muslim rulers find more space in Indian textbooks than Hindu kings, the film failed to impress viewers.

Shows are reportedly canceled in several places due to extremely low attendance. The film also faces stiff competition from the Kartik Aryan starrer Bhool Bhulaiyaa 2, which was released on May 20, 2022. By the way, Akshay starred in the first episode of this film in 2008, which is still a blockbuster to this day. The horror comedy, which is in its third week, has already crossed the Rs 150 crore mark.


Also read: Samrat Prithviraj is so focused on Muslim invaders that he forgets the king himself


The Anatomy of a Flop Show

Akshay has claimed the film is the result of 18 years of research. However, many viewers emphasized historical inaccuracies and joked about his portrayal of Prithviraj Chauhan. The 54-year-old actor played a 26-year-old king and romanticized a co-star who was 29 years his junior.

Business analysts and entertainment journalists shared a detailed look at: Samrat Prithviraj that goes to show that the film hasn’t gained pace even over the weekend.

It needed a solid Monday to survive, which it didn’t, even though it was made tax-free in Uttar Pradesh, Uttarakhand and Madhya Pradesh.

Special screenings for the ministers of the three BJP-ruled states, as well as for Home Affairs Minister Amit Shah and others in the cabinet, have not resulted in more visitors to the theatres.


Also read: A one-off watch, Anees Bazmi’s Bhool Bhulaiyaa 2 suffers from the shadow of Akshay’s original


Few lovers of Bollywood heavyweights

It’s not just Akshay’s performance that has been panned. Other stars, including former Miss World Manushi Chillar, Sanjay Dutt, Sonu Sood, along with Ashutosh Rana and Sakshi Tanwar, have also reacted largely negatively.

The fact that the film is banned in Kuwait and Oman didn’t matter. UAE is a big base for Bollywood movies and Samrat Prithviraj missed it.

Major star films have consistently underperformed in Bollywood in recent months. Akshay’s previous venture, Bachchan Pandey bombed spectacularly as it just managed to amass Rs 50 crore in collections. The budget was Rs 180 crore.

Shahid Kapoor’s Jersey, also failed miserably as it hovered around Rs 20 crore. Ranveer Singh’s Jayeshbhai Jordaar has not exceeded Rs 16 crore. And that of Ajay Devgn lane 34 earned only Rs 33 crore.

Even Aamir Khan’s trailer Lal Singh Chaddha, which was recently deleted, received a lukewarm response.


Also read: Acharya is ‘hero worshiper’ first, story later – check it out only for the duo Chiranjeevi-Ram Charan


The South Gulf

Since the pandemic, with the advent of OTTs and a breakthrough of South Indian films, the public response to major Bollywood stars has been lukewarm at best. From RRR until KGF 2 even Important and now Vikrammovies from the south are opening up to much larger numbers and stabilizing well.

Important and Vikram were released the same week as Samrat Prithviraj† Made on a budget of Rs 100 crore, Important sails smoothly and is expected to recoup its costs. It has earned Rs 35.65 crore so far and is likely to become a hit.

In the meantime, Vikram, touted as Kamal Haasan’s great comeback vehicle, and also starring Vijay Sethupathi and Fahadh Faasil, is the biggest grosser at the moment. The film may not have found many buyers in the Hindi belt but has already crossed the 100 crore mark within a few days of its release. At present, it is the highest grossing film in the domestic market.

The worldwide collection for the Tamil film is Rs 150 crore.

With access to multiple OTT platforms that show good content, and the choice between Samrat Prithviraj and other films has given the public a clear judgment.

(Edited by Zoya Bhatti)

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