Netflix has tried several ways to promote its brand in the Indian context. As part of this, the streaming platform is now partnering with the highly successful directorial duo of Raj and DK who helmed the famed Family Man series.

Under the deal, the directorial duo will develop and produce content under their D2R Films banner for the streaming platform. Monika Shergill, the vice president of Netflix content, said they are very excited to be working with Raj and DK.

Netflix India hopes to go big with this partnership. Raj and DK master the art of storytelling and have directed the content of various genres in a quirky style.

This would be a multi-year creative partnership and the first show in this joint venture would be Guns and Gulaabs starring Rajkummar Rao and Dulquer Salmaan.

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