TikTok Music could be the latest competitor to Apple Music and Spotify, as TikTok’s parent company ByteDance just filed a trademark application for its potential music streaming service in the United States.
Spotted for the first time by Business Insiderthis could mean the social media giant could be gearing up to compete with Apple Music and Spotify in the near future.
As mentioned in the publication, TikTok is already a hub for discovering new music. Moreover, it helps to make songs mainstream and top the charts, such as Billboard 100, Spotify Viral 50 and Apple Music curated playlists.
The TikTok Music trademark was filed in the US in May. It can be used for “a variety of goods and services, including a mobile app that allows users to buy, play, share and download music, songs, albums and lyrics.”
Other potential use cases for “TikTok Music” in ByteDance’s application include an app that allows users to “live stream audio and video”, as well as the ability to “edit and upload photos as playlist covers” and “comment on music, songs and albums.”
If that turns out to be the case, Apple Music and Spotify would have some serious competition. For example, TikTok is the only non-Facebook app to surpass 3 billion downloads worldwide and, again, is a huge boost for artists to be discovered.
“Normally, a company the size of TikTok or ByteDance will only file trademark applications for items they are seriously considering,” trademark attorney Josh Gerben of Gerben Law Firm told Insider. “If you look back at a large company’s trademark filings, you see the ones that filed them that never came to fruition. But often they do. And often it is something they are seriously working on.”
Are you subscribed to Apple Music or Spotify? Would you be willing to switch to TikTok if the music streaming service ever comes alive? Share your thoughts in the comments below.
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