Tim Cook once again teases Apple’s AR tech as headset delays continue

Apple CEO Tim Cook is once again teasing the AR future the company has been working on for the past few years. In an interview for a Chinese publication, Cook says he “couldn’t be more excited about the possibilities in space,” asking customers to “stay tuned.”

The interview for china daily happened last week, just after the WWDC 2022 conference. This isn’t the first time Cook has teased Apple’s AR tech, though it’s become more common as rumors of the mixed reality headset and an AR headset have been surfacing.

In this short chat, Cook highlights the number of apps using ARkit in the App Store: “For example, we have 14,000 AR kit apps in the App Store that provide an AR experience to millions of consumers worldwide.”

Then Apple’s CEO teases what customers keep waiting for:

“I couldn’t be more excited about the possibilities in space. Stay tuned and you’ll see what we have to offer,” said Tim Cook.

ios 16 release date tim cook on stage

While Cook touts augmented reality technology, Haitong International Tech Research analyst Jeff Pu published a note this week seen by 9to5Mac that Apple’s rumored AR glasses are now in the design development stage.

The analyst expects this product to be announced in the second half of 2024. Until then, it is rumored that the mixed reality headset will be announced later this year or early 2023.

Pu writes:

We expect it to use the waveguide technology, and Corning (GLW) and Hoya (7741 JP) are sampling the glass. We expect Lante to benefit from the partnership with Corning.

Cook also says how excited he is about this technology and reiterates the importance of “putting humanity first.”

I’m incredibly excited about AR, as you may know, and the most important thing in any technology, including AR, is that humanity is at the center. That’s what we focus on every day.

As we hear more about the upcoming MR and AR headsets, 9to5Mac will make sure to report news about these products.

Are you excited about them? Share your thoughts in the comments below.

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