Tollywood producers refuse to relent: No Telugu film shoots from Aug 1

No Telugu film shooting from August 1

Tollywood producers will stop filming from Monday, the Film Chamber of Commerce announced on Sunday.

The General Assembly of the Movie Room in Hyderabad has decided to support the decision taken earlier by Active Telugu Producers Guild (ATPG) to stop filming from August 1.

Renowned producer Dil Raju said they will sit down to discuss the issues and shooting will not resume until they find a solution.

The new president of the Movie Room, Basi Reddy, said the meeting had unanimously decided to stop shooting for a few days.

The decision taken at the meeting attended by 48 members will stop production not only of new films, but also those in the final stages of production.

However, the decision will not affect the shooting of films in other languages ​​in Hyderabad.

The decision will put a brake on the production of films by protagonists Chiranjeevi, Pawan Kalyan, Mahesh Babu, Junior NTR, Prabhas and Vijay Devarkonda.

Representatives of the Film Chamber believed that the Telugu film industry is going through a situation where producers, distributors, exhibitors and everyone else are not happy.

A meeting will be held shortly to discuss various issues and decide on the measures to be taken to get the film industry back on track.

All 24 trades of the film industry will be involved in the consultation.

Dil Raju told reporters that the decision came in the wake of several issues, such as a decline in patronage in cinemas, movie tickets, new releases on OTT and rising production costs.

“Many changes have come after Covid. We will sit down and discuss how to move forward in the changing situation,” he said.

“We will step back and regroup. We will involve people from all 24 crafts in the talks,” said Basi Reddy, who hoped a breakthrough would come soon.

He said there will be discussion about the demand from artists from different crafts for a pay review.

Earlier, the producers seemed divided about the decision to stop filming from August 1.

The Producers’ Council did not agree with the decision of the Active Telugu Producers Guild (ATPG) to voluntarily refuse filming from August 1.

The producer organization cited income and costs as their concerns. “After the pandemic with the changing revenue situations and rising costs, it becomes important for producers to discuss all the issues we face as a community of filmmakers,” ATPG had said. .

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