Twitter testing Notes, a long-form content feature

Twitter is testing a new feature that would remove the limitations of the 280-character tweet limit and allow users to publish long tweets.

Twitter confirmed the test via a tweet

When will this be available to all Twitter users? It is unclear. Twitter noted: “We’re excited about the moment when everyone can use Notes, but for now our focus is on building it right. A big part of that is interacting with writers and building community.”

For now, Twitter plans to test it with a small group of writers from Canada, Ghana, the UK and the US over the next two months.

Why we care. This could be the solution to those long Twitter threads, introduced in 2017. While those numbered threads had the ability to generate more engagement (e.g. comments, replies), they were also incredibly hard to follow – especially spin-off ones. conversations.

How it looks. In Twitter Notes, it looks like you can add:

  • Format: Bold, italic, and strikethrough text; insert ordered/unordered lists; add links.
  • Media: You can add one GIF, one video, or up to four images.
  • tweet: You can embed tweets by pasting URLs or from bookmarked tweets.

Notes also has a “Focus Mode”, which makes the article compile in full screen.

You can see some screenshots shared in a thread by @wongmjane.

The ongoing homogenization of social media platforms. Just about every platform is currently trying to duplicate popular features from other platforms (TikTok in particular) in an effort to stay relevant. Twitter is no exception.

But this feature, which is new to Twitter, – if applied widely – would actually do away with what initially made Twitter unique: its reliance on brevity.

Elon Musk approves. Earlier this year, in response to a lengthy (and interesting) thread by former Reddit CEO Yishan Wong about Musk’s bid to buy Twitter, Musk pointed out that lengthy tweets on Twitter had been long overdue.

Formerly known as Twitter Articles. This feature was first noticed in February.


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About the author

Danny Goodwin is editor-in-chief of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject matter experts. He also helps with programming our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been hired for his expertise by a wide variety of publications and podcasts.

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