The Indian Premier League (IPL) media rights for the 2023-27 cycle caused a stir recently as it was sold for over Rs 48,000 crore. The franchise cricket league is currently a 10-team affair and there are talks of it possibly becoming a 94-game affair in the near future. BCCI Secretary Jay Shah responded to the development after the media rights e-auction. “That’s one aspect we’ve been working on. Let me inform you that from the next ICC FTP calendar, IPL will have an official window of two and a half months for all top international cricketers to participate. We have had talks with several boards and with the ICC,” Shah told PTI news agency.
As IPL is likely to get a larger window, this could mean further pressure on the international calendar. Former Pakistan cricket team captain Shahid Afridi recently commented on the news.
“It’s all about the market. It’s about the economy. Your biggest market is India. What they say, it will be done that way and it will be done that way,” Shahid Afridi said in a show titled ‘Game Set Match’ on SAMAATV’s YouTube channel.
In the IPL media rights e-auction, Disney Star retained the TV broadcasting rights with a bid price of Rs 23,575 crore. “I am delighted to announce that STAR INDIA wins the Indian TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the organizational capabilities of the BCCI, despite two pandemic years,” BCCI Secretary Jay Shah wrote in a tweet.
“Viacom18 acquires digital rights with its winning bid of Rs 23,758 cr. India has gone through a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is viewed. It has been a huge factor in the growth of the game & the Digital India vision,” Shah confirmed in another tweet.
Reliance’s Viacom18 won the rights to package C with a winning bid of Rs 3,258 crore. As a result, Viacom, which also won the rights for package B with a payout of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire package of digital rights.
The package D, which included rights for the rest of the world, was won for a bid of Rs 1058 crore.
In the end, it was the BCCI that laughed its way into the bank, raking in a total of Rs 48,390 crore for the packs A, B, C and D.
Topics mentioned in this article